Think about different marketing methods and consider the amount of time an individual is being exposed to the advertisement. Now think how long somebody will be keeping a promotional item; even if they are only using it for half a year, the product will still exist and be seen by many other people for the rest of its existence.
Some people might be using many valuable things for a long time with promotional items, including a good quality pen, a coffee mug, or a USB drive.
Thinking about how many promotional items you see being used on a daily basis proves just how lucrative of investment is for almost any business. More people may see digital marketing and medial social advertising, but it’s not something that will be sticking around and used for a long time. This proves just how effective promotional products are now than ever before.
Something that’s needed will always catch a person’s attention; there’s always a need for a pen, there’s always coffee in an office or home, and USB drives are widely used for different reasons. As human beings, consumers have learned by now to ignore advertisements that are not beneficial; it’s become natural for internet users to scroll by or just not care about what they are seeing.
With a usable product, there is a positive feeling as it is needed and makes life just a bit easier, and with that positive feeling, the consumer will see the brand logo.
Another factor is that you can’t force anybody to watch an advertisement, but giving something to somebody for free that they can use is relatively easy. Making the product trendy and with the times is usually a good idea. However, if it’s for a particular event, it’s necessary to look at who the target audience would be and have the product designed accordingly.
With most marketing on social media focused on displaying images or playing videos, a free product acts as an excellent means to attract customers to want to indulge in your services or products, showcasing your brand logo to the public wherever they use the promotional item. It’s never really free, even with free software or services, but promotional items are intriguing and accessible.